All the Rosé You Need
The season for pink wine lovers is around the corner and Target has granted their wishes. The brand Yes Way Rosé is introducing its signature rose and Target has already jumped on board. At the price of $12.99 Yes Way Rosé wine will be sold in Target stores beginning March 4.
Yes Way Rosé was started by two wino loving gal-pals who after many summer nights enjoying rose wanted to do something with their appreciation for the blush colored wine. Erica Blumenthal, a fashion and editor, and Nikki Huganir, an art designer, (pictured below) launched the wine lifestyle brand on Instagram in 2013. Their mission? “To spread the happiness, humor, and positivité that rosé wine inspires“. @yeswayrose brought lovers of all things pink and wine together as a community leading the brand to become bigger than Erica and Nikki thought it would. Yes Way Rosé started with a tote bag (tote) that begun the journey leading to t-shirts, hats, a beach towel, a pair of womens underwear, and candles that can all be currently purchased on their website. Alcohol wise the brand sells Yes Way Rose and Summer Water on their website. While clicking on their website rose lovers will notice when you click your mouse a few pink drops come from the clicked area! The details are the best.
Executive vice president and chief merchandising officer of Target, Mark Tritton said “Our guests love shopping at Target because they know they can always count on us for something new and fresh”. Yes Way Rose is definitely something new and fresh any wine lover will be purchasing when strolling through the aisles of Target. Let the pink wine season officially begin!
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